Building an Engineering Brand That Attracts the People You Want
Every engineering team has a brand. Most of them haven’t built it deliberately — it formed on its own, through the experience of people who worked there, the things those people said when they left, the code quality visible in open-source projects or interview processes, and the stories that circulated inside the company about how the team operates. You don’t always choose it; you inherit it, or build it by accident. ...